Market Research - Customer And Trade Area Prospecting
Customer Prospecting. Utilizing Equifax's premier consumer
databases, we help our clients target their marketing campaigns to
the right households by finding customer profiles that suit their
needs. These enhanced consumer files enable us to help you target
new customers and prospects, driving additional revenue while
reducing expenses.
Geographic Analysis. DX Marketing employs geographic
information systems (GIS) to allow the clients to gain a better
visual understanding of their customers and make informed marketing
decisions. Components of this mapping analysis include customer
drive time analysis, competitor locations, in-store traffic counts
and many other factors.
|
 |
Direct Marketing
|
Customer and trade area prospecting maximize
our clients’ direct marketing investment through:
- Drive time analysis
- Defining trade areas
- Customer data
- Competitor locations
- Demographics
- Business locations
- Traffic counts
|
|
|
|
Drive Time Analysis uses the most current road networks data,
coupled with advanced geographic modeling technology, to provide the
most accurate analysis available. Together with our custom map
production and trade area prospecting, our drive time
studies can help you gain a better understanding of your customers,
and make informed marketing decisions. |
|
|
Customer
Prospecting
>